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Differentiating the Component Parts of Business

As we demonstrated with our treatment of “Science,” defining the words we use is the gateway to clarity and understanding. Similarly, we can make discoveries in the area of doing business by identifying and differentiating its component parts and the individual skill sets needed for each.


Having established an accurate vocabulary, we can move forward with confidence that we will make important discoveries relevant to starting and running a business.

To illustrate, the word “marketing” has a unique place in the vocabulary of doing business. Yet, many people use it to represent something else. For example, many salespeople use the word “marketing” as opposed to “sales” when describing what they do for work.

Note: Typically people use the word “marketing” incorrectly for one of two reasons. The first is they are unaware of the actual definition of “marketing” from not having differentiated the various terms relevant to doing business. The second reason they use the word “marketing” rather than “sales” is because it makes them feel better about what they do.

With so many aspects to “doing business,” we have to focus on areas that can make the biggest difference to a company. The subsequent links on the vertical menu reflect those areas of doing business in which we can improve individual and team performance significantly.

The ramifications of understanding human nature are many. The Patriot Party® is an emerging political party that endorses the application of Gravity Theory and the Bidirectional System as the way to resolve America's social, financial and political problems.

Patriot Party Radio broadcasts the Patriot Party® message.

Spring-Gravity Theory® is a marketing group that applies the teachings of Humanology® in crafting marketing plans and advertising campaigns for the largest companies and nation-states worldwide.

Spring-Gravity Theory® is the result of a breakthrough in understanding human nature.

That breakthrough is featured on the Humanology® website. More and more organizations are adopting the knowledge offered by Humanology®.

Foundation to Empower Marriage is a non-profit organization dedicated to educate high school seniors on how emotions work and how to use that knowledge to form and maintain successful long term personal relationships including marriage.

It's Not About Love is a musical written for high school and college students. It reveals the secret to success in romance and fulfillment in marriage. It's message is based on the knowledge and discoveries of Humanology®.

School Is Cool is a not-for-profit corporation that works with the major sports associations in elevating the value of education in the minds of our children.

Fittest Form® is a program that helps people achieve their best physical and mental state. Idea Songs is a group of songwriters that applies Humanology® in crafting songs, with an eye on making the most impact and maximizing audience appeal.

Professional Songwriter Group is an association of lyricists and composers that study human nature and incorporate that knowledge into their musical works, making their products more impactful on the listening public.

Back On Top Music is a publisher of music that works only with authors who understand and incorporate what we now know about human nature.

Magyar Music is a music act that incorporates Humanology® when crafting its songs.

The author of Humanology®, Don Magyar, can be contacted directly by going to his website.

His books are individually titled and can stand alone, yet they are part of the Humanology® series, published by Permanent Publications.