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There is a familiar adage in the advertising industry…

“Fifty percent of your advertising budget is wasted.
The trick is know which 50% not to spend.”

Note: This quip originated as a means to justify agency sponsored advertisement that failed to produce results.

That this adage exists reveals the truth about advertising agencies. They are guessing. Adding insult to injury, they are guessing with your money. An advertising representative or manager who says such a thing should be dismissed.

Note: The term “executive” is not accurate unless the individual with whom you are working is a senior manager of the company. If the individual with whom you are working is selling advertisement, he or she is an “advertising representative.” If the individual with whom you are working is managing your account, he or she is an “account manager.” The label “executive” is just a ploy to make you think the individual with whom you are working is a heavy hitter – worthy of your money.

If an ad agency does not know the motivation behind human decisions and behavior, it is wasting your time and money. Moreover, an ad agency that is guessing can be doing your company a grave disservice, damaging your company's reputation, hurting its position in the industry and may even be losing hard-earned marketshare.

As they say, “time is money.” At this moment and every moment henceforth, your competition is gaining marketshare or losing marketshare relative to you. It is your job as a Director or Executive Manager to insure you gain marketshare at the expense of your competition. Misguided adverisement and wayward ad campaigns can be counterproductive if you or your ad agency guesses wrong.

Note: We will offer several glaring examples in a private meeting.


The Directors and Executive Managers of your company need to understand the motivation behind human decisions and behavior if they are to know which ad agencies to hire and which ones to avoid. In short, they need to acquire the knowledge of Humanology®.

If you are a Director or Executive Manager, several options are available to you.

  1. Learn on your own by way of the books and video in the “Learning” section.

  2. Sit in on one of the multiple options for staff learning.

  3. Retain a humanologist to assist you (or your team).

With options #1 and #2 (above), you will become exposed to the nuts and bolts of Humanology®. With the basic knowledge, you will know the key to success in advertising, how to turn advertisement from an “art” to a science, and where to save 50% of your advertising budget by knowing which 50% not to spend.

However, we recommend you consider a failsafe check on your ad campaigns, insuring their effectiveness before approving them. With our assistance, you will be sure you will meet your advertising goals. We can guarantee results because we will apply Humanology®, and science trumps hunches, industry insiders and poles.

To acquire our assistance, complete the contact form below. If you do, we will insure your ad campaigns are effective, gaining marketshare and elevating the image and reputation of your company and its products and services.

Advertising Contact Form

Convey your intentions in the “Comments” section,
and we will get back to you shortly.


The ramifications of understanding human nature are many. The Patriot Party® is an emerging political party that endorses the application of Gravity Theory and the Bidirectional System as the way to resolve America's social, financial and political problems.

Patriot Party Radio broadcasts the Patriot Party® message.

Spring-Gravity Theory® is a marketing group that applies the teachings of Humanology® in crafting marketing plans and advertising campaigns for the largest companies and nation-states worldwide.

Spring-Gravity Theory® is the result of a breakthrough in understanding human nature.

That breakthrough is featured on the Humanology® website. More and more organizations are adopting the knowledge offered by Humanology®.

Foundation to Empower Marriage is a non-profit organization dedicated to educate high school seniors on how emotions work and how to use that knowledge to form and maintain successful long term personal relationships including marriage.

It's Not About Love is a musical written for high school and college students. It reveals the secret to success in romance and fulfillment in marriage. It's message is based on the knowledge and discoveries of Humanology®.

School Is Cool is a not-for-profit corporation that works with the major sports associations in elevating the value of education in the minds of our children.

Fittest Form® is a program that helps people achieve their best physical and mental state. Idea Songs is a group of songwriters that applies Humanology® in crafting songs, with an eye on making the most impact and maximizing audience appeal.

Professional Songwriter Group is an association of lyricists and composers that study human nature and incorporate that knowledge into their musical works, making their products more impactful on the listening public.

Back On Top Music is a publisher of music that works only with authors who understand and incorporate what we now know about human nature.

Magyar Music is a music act that incorporates Humanology® when crafting its songs.

The author of Humanology®, Don Magyar, can be contacted directly by going to his website.

His books are individually titled and can stand alone, yet they are part of the Humanology® series, published by Permanent Publications.