There is a familiar adage in the advertising industry…
“Fifty percent of your advertising budget is wasted.
The trick is know which 50% not to spend.”
Note: This quip originated as a means to justify agency sponsored advertisement that failed to produce results.
That this adage exists reveals the truth about advertising agencies. They are guessing. Adding insult to injury, they are guessing with your money. An advertising representative or manager who says such a thing should be dismissed.
Note: The term “executive” is not accurate unless the individual with whom you are working is a senior manager of the company. If the individual with whom you are working is selling advertisement, he or she is an “advertising representative.” If the individual with whom you are working is managing your account, he or she is an “account manager.” The label “executive” is just a ploy to make you think the individual with whom you are working is a heavy hitter – worthy of your money.
If an ad agency does not know the motivation behind human decisions and behavior, it is wasting your time and money. Moreover, an ad agency that is guessing can be doing your company a grave disservice, damaging your company's reputation, hurting its position in the industry and may even be losing hard-earned marketshare.
As they say, “time is money.” At this moment and every moment henceforth, your competition is gaining marketshare or losing marketshare relative to you. It is your job as a Director or Executive Manager to insure you gain marketshare at the expense of your competition. Misguided adverisement and wayward ad campaigns can be counterproductive if you or your ad agency guesses wrong.
Note: We will offer several glaring examples in a private meeting.
The Directors and Executive Managers of your company need to understand the motivation behind human decisions and behavior if they are to know which ad agencies to hire and which ones to avoid. In short, they need to acquire the knowledge of Humanology®.
If you are a Director or Executive Manager, several options are available to you.
Learn on your own by way of the books and video in the “Learning” section.
Sit in on one of the multiple options for staff learning.
Retain a humanologist to assist you (or your team).
With options #1 and #2 (above), you will become exposed to the nuts and bolts of Humanology®. With the basic knowledge, you will know the key to success in advertising, how to turn advertisement from an “art” to a science, and where to save 50% of your advertising budget by knowing which 50% not to spend.
However, we recommend you consider a failsafe check on your ad campaigns, insuring their effectiveness before approving them. With our assistance, you will be sure you will meet your advertising goals. We can guarantee results because we will apply Humanology®, and science trumps hunches, industry insiders and poles.
To acquire our assistance, complete the contact form below. If you do, we will insure your ad campaigns are effective, gaining marketshare and elevating the image and reputation of your company and its products and services.
Advertising Contact Form
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